PLENARY PRIME TOPICS INCLUDE
THE SHOPPER 2018 – What does today’s customer expect?
STORE EXPERIENCE – When the POS turns into emotional experience concepts
FROM SELLING TO STORYTELLING – Customer Communication 4.0
INDUSTRY, START-UPS & CO. – Competitors or partners of the retail sector?
RETAILERS & POLITICS – What policy framework does the retail industry need?
THE TRADING ORGANIZATION OF THE FUTURE – Structures and staffing in the face of digital change
BETTER PRODUCT LINES & CONSUMER CENTRICITY – The future of analytics and Artificial Intelligence in trade
GLOBAL RETAIL – Best Practices around the globe
HOT TOBICS IN THE BREAK OUT SESSIONS INCLUDE
IT‘S A MATCH – How Artificial Intelligence inspires the Customer Journey
INSTORE TECHNOLOGY – More Customer Experience and cost efficiency in the retail store of the future
THE BEST RETAILERS 2018 – Who has gone how »digital« yet?
DATA MANAGEMENT IN A NETWORKED WORLD – Applying and protecting data the ideal way
TRADE, PRODUCERS, PLATFORMS & CO. – Who owns the customer?
360° CUSTOMER DIALOG – Digitally reaching the local customer
PAYMENT, DELIVERY, SERVICES – Solutions for the customer’s greatest pain points
GAME CHANGER IN FOOD RETAILING – What does Amazon mean for the Food Retail Sector?
OF THE GERMAN RETAIL CONGRESS 2018
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