GERMAN RETAIL CONGRESS
THE ANNUAL CONGRESS FOR THE GERMAN RETAIL INDUSTRY AND ITS PARTNERS
Save the Date! NOVEMBER 14-15, 2018 | MARITIM HOTEL BERLIN

WELCOME
DEAR LADIES AND GENTLEMEN,
The topic that currently affects the retail sector the most is not a new one, but a recollection of its initial core competence: focusing on the customer, which albeit – due to their increasing digital freedom – is getting considerably more complex.

Today’s customers are creating the retail sector according to their own individual and situational desires and they are switching to the driver‘s seat: going family shopping in the city center over the weekend, purchasing the new TV set online at the best possible rate, ordering washing agent via dash button or voice control as convenient door delivery, getting the ingredients for the dinner with friends in a compiled subscription box, configuring the new car in a show room via Augmented Reality…, this is today’s shopping reality – and not just among millennials.

Getting a hold of this emancipated customer has become more challenging than ever before. For he or she demands customized solutions in a mass market while self-confidently placing oneself at center stage, expecting to experience an individual world of retail – true to the motto RetailMe! The retailers who will manage to benefit from their treasure trove of data wealth while still thinking from the client’s point of view, strengthening their traditional retail know-how and at the same time emotionally charging their concepts – these retailers are all geared up for the future.

At the German Retail Congress 2018, leading industry experts, creative lateral thinkers and successful pioneers will fill you in on how they achieve exactly that. Aside from exclusive keynotes and dialogs with political leaders, the top-notch two-day conference agenda offers a spectacular supporting program including a pre-conference evening event, an associated congress
convention, the presentation of the German Retail Award and the legendary Retailers‘ Night.

We are looking forward to welcoming you on November 14 and 15, 2018 at Germany’s annual congress for the retail industry and its partners.
Sincerely,

  • Josef Sanktjohanser
    President of the German Retail Association (HDE)

  • Stefan Genth
    Managing Director German Retail Association (HDE)

  • Michael Köhler
    Chief Executive Officer Management Forum der Handelsblatt Media Group GmbH

SPEAKERS INCLUDE

  • Josef Sanktjohanser

    President of the German Retail Association (HDE)
  • Olaf Scholz

    Federal Minister of Finance & Vice Chancellor
  • Tina Müller

    Chairwoman of the Executive Management (CEO), Douglas GmbH
  • Lionel Souque

    Chairman of the Board, REWE Group
  • Beatrice Guillaume-Grabisch

    Chairwoman of the Board, Nestlé Deutschland AG
  • Sabine Bendiek

    Chairwoman of the Executive Management, Microsoft Deutschland GmbH
  • Dunja Hayali

    Journalist & Facilitator (Presentation German Retail Congress)
  • Judith Rakers

    Newscaster (Presentation German Retail Award)

JOIN US AT THE RETAIL SECTOR-GET TOGETHER
THE GERMAN RETAIL CONGRESS 2018 AT A GLANCE

FIRST-HAND INDUSTRY EXPERTISE
TOP-CLASS SPEAKERS
100+ (inter)national leading industry experts, lateral thinkers and trailblazers have put highly relevant expert knowledge, the latest trends and valuable insights on their agenda for you.
EXCLUSIVE CONGRESS AGENDA
40+ hours of inspiring keynotes, exciting discussions and vivid case studies will guarantee you a first-class knowledge transfer and provide you with some fresh business impulses.
RETAILERS & POLITICS IN DIALOG
Top-ranking politicians will discuss with you what kind of policy framework the retail sector requires in order to master the change towards becoming a technology industry.
INTERACTIVE PROGRAM ELEMENTS
In deepening workshops on relevant trade issues, you will work out instant take-aways and solution approaches for your business together with experts and other participants.

NETWORKING, LIVE EXPERIENCE & ENTERTAINMENT
PRE-CONFERENCE EVENING EVENT
Excellent networking is guaranteed during our entertaining impulse program and carefully selected Flying Dinner. Benefit from the opportunity of already getting to know the other attendees in the run-up to the congress.
BUSINESS SPEED DATING
Establishing 10 new business contacts in a minimum of time – within 45 minutes, to be exact. This will be your opportunity as part of our Business Speed Dating right after the first congress day.
CONGRESS EXHIBITION RETAIL WORLD
60+ selected retail partners will present you the latest products, services and strategies over both of the congress days. In addition, some refreshing keynote speeches will be taking place during intermissions on the Brain Snack Stage in the exhibition.
GERMAN RETAIL AWARD
The emotional highlight will be the presentation of the German Retail Award moderated by newscaster Judith Rakers on the evening of the first congress day.

 

PLENARY PRIME TOPICS INCLUDE
THE SHOPPER 2018 – What does today’s customer expect?
STORE EXPERIENCE – When the POS turns into emotional experience concepts
FROM SELLING TO STORYTELLING – Customer Communication 4.0
INDUSTRY, START-UPS & CO. – Competitors or partners of the retail sector?
RETAILERS & POLITICS – What policy framework does the retail industry need?
THE TRADING ORGANIZATION OF THE FUTURE – Structures and staffing in the face of digital change
BETTER PRODUCT LINES & CONSUMER CENTRICITY – The future of analytics and Artificial Intelligence in trade
GLOBAL RETAIL – Best Practices around the globe

 

 

HOT TOBICS IN THE BREAK OUT SESSIONS INCLUDE
IT‘S A MATCH – How Artificial Intelligence inspires the Customer Journey
INSTORE TECHNOLOGY – More Customer Experience and cost efficiency in the retail store of the future
THE BEST RETAILERS 2018 – Who has gone how »digital« yet?
DATA MANAGEMENT IN A NETWORKED WORLD – Applying and protecting data the ideal way
TRADE, PRODUCERS, PLATFORMS & CO. – Who owns the customer?
360° CUSTOMER DIALOG – Digitally reaching the local customer
PAYMENT, DELIVERY, SERVICES – Solutions for the customer’s greatest pain points
GAME CHANGER IN FOOD RETAILING – What does Amazon mean for the Food Retail Sector?

 

BECOME A PARTNER

OF THE GERMAN RETAIL CONGRESS 2018

Please contact

Marylka Abraham
Senior Sales Manager
Sponsoring & Ausstellung
Phone: +49 69 2424-4775
Mail

Venue

November 14-15, 2018

Maritim Hotel Berlin
Stauffenbergstraße 26
10785 Berlin

Phone: +49 (0) 30 / 20 33 - 44 10
E-Mail: info.ber@maritim.de

Top-Sponsors

Sponsors

Media Partners

Impressions